In the next Generation, all are digitalized. So, everyone may depend on Digital Technology. It makes your work easy & time consuming.

Digital marketing is the use of digital and automated stages to communicate with potential buyers of site adverts, email records and social media (however Social Media Marketing can be different from of Marketing). Let’s know about what is the next generation of Digital Marketing.

Next Generation of Digital Marketing

• SEO – Search Engine Optimization
• SEM – Search Engine Marketing
• SMM – Social Media Marketing like Facebook,Twitter ,Linkedin etc…
• SEA – Search Engine Advertising
• Blogging
• Image Optimization
• Video Promotion– like youtube,Vemo,iPhone  etc…
• Local Business listing
• Mobile Optimization
• PPC – Pay Per Click
• Bulk – SMS Campaign

Next Generation of Marketing Fields

• Social Marketing
• Content Marketing
• Event Marketing
• Mobile Marketing
• Affiliate Marketing
• Real Time Marketing
• Email Marketing
• Experiential Marketing
• Viral Marketing
• Hash tag Marketing
• Search Marketing
• Inbound Marketing
• Green Marketing
• Location-Based Marketing

Next Generation of Marketing Research Tools

• Google Search Engine
• Google Analytics & Webmaster Tools
• Keyword Research
• Twitter Search
• Google Adwords
• Google Alerts

Next Generation of Branding & Awareness

• Occasional Special Offer & Discounts
• Unique & Attractive Content
• Product Samples
• Free Trial Option (Based on Product)
• Online Contests
• Limited Edition Launches

If you need any Digital Marketing Services & Queries Send mail: [email protected]

 

As, nowadays, the world faces quick changes in innovation, people begin to move towards the cashless environment. Moreover, fear of managing credit or debit card leads to the usage of the swiping card to make a purchase. When utilizing money, customers face troubles in tracking their expenses. However, in digital payments, it is simple and convenient. In a digital payment platform, it can be accessed anytime and anywhere. Since it is digital, there will be no need to carry cash, cards or even queue to withdrawals money at ATM. It is safer because it can lessen the risk of getting stolen.

     Testware Informatics presents the best digital payment services for all your transactions. We are Digital Payment Gateway Company providing international payment processing services, bulk payments instantly, etc…
Before going to know more about digital payments, let’s discuss how does a digital payment platform work? A digital wallet also known as "e-Wallet" refers to an electronic device or online service that allows an individual to make electronic transactions. This can include purchasing items online with a computer or using a smartphone to purchase something at a store. 

Online Payment Terminology

            Several terms are used for online payment terminology.

Payment Gateway

• A payment gateway is a service that receives the online payment request from your website and directs it to the payment processor.

Payment Processor

• A payment processor is a service that validates the purchaser’s credit card details (e.g., those of your member, donor, or supporter) and checks if they have sufficient funds in their account to cover the payment. If the customer has sufficient funds, the transaction is authorized, and the funds are transferred from the customer’s account. The status of the transaction is transmitted back to the  payment gateway which then sends a status message to your website.

Payment Provider

• A payment provider (or payment service provider) is the company that operates the payment gateway or payment processor services. Some will operate both. 

Payment Service

• Where a payment provider offers multiple types of payment gateways – with different features and pricing – each type is referred to as a payment service or payment system. For example, PayPal is a payment service provider that offers a number of payment services or payment systems such as PayPal, Payflow Pro, etc.,.

Requirements of Digital Payment

          Some of the important requirements of digital payments systems,

Security

• It should ensure a high level of security through sophisticated authentication techniques, (i.e it should not be copied or reused by the payer, the payee or anyone else).

Invisibility

• It should be able to maintain the anonymity of the person, i.e the transaction carried out should not be traceable.

Portability

• The use of such a system should be independent of the location.

•  The transactions can be carried over computer networks and into storage devices and vice versa.

Transferability

• The user can spend the money received in payment without having to contact a bank for authentication.

Divisibility

• This allows the digital cash to be sub-divided into smaller denominations and the customer can choose to spend only a part of it.

User-friendly

• Both the payer and payee should be able to use it with ease which would make it widely acceptable.

How do I pay with a digital wallet?

It only takes a few minutes to set up a digital wallet. Simply download the app and follow on-screen instructions to set up your account and add your payment details. More retailers are using a mobile payment solution that allows them to accept digital wallets. When you’re ready to make your first payment at one of these retailers, you just have to hold your phone near the payment reader or scan the QR code, and the payment will be made.
     Testware Informatics offers Digital Payment Integration like, gpay , PayPal and so on. We provide services with the above requirements for all your needs.

Benefits of Digital Wallet

• It offers more convenience for many consumers.
• It provides access to other types of cards.
• It offers more security.
• It requires users to authorize every transaction.
• It may offer access to new rewards.

Do you need an easy transaction anywhere, anytime?

    Get enhanced Digital Payment Services from TestwareInformatics. We bring enormous solutions in the Digital Payment Platform and Online Payment Gateway Integration.

We have experts to resolve all your transaction problems. We also provide Magento eCommerce Services, ERP Services, PHP web development, and SEO services.

Visit:  https://www.testwareinformatics.com/Digital-Payment