In the next Generation, all are digitalized. So, everyone may depend on Digital Technology. It makes your work easy & time consuming.
Digital marketing is the use of digital and automated stages to communicate with potential buyers of site adverts, email records and social media (however Social Media Marketing can be different from of Marketing). Let’s know about what is the next generation of Digital Marketing.
Next Generation of Digital Marketing
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- SMM – Social Media Marketing like Facebook,Twitter ,Linkedin etc…
- SEA – Search Engine Advertising
- Image Optimization
- Video Promotion– like youtube,Vemo,iPhone etc…
- Local Business listing
- Mobile Optimization
- PPC – Pay Per Click
- Bulk – SMS Campaign
Next Generation of Marketing Fields
- Social Marketing
- Content Marketing
- Event Marketing
- Mobile Marketing
- Affiliate Marketing
- Real Time Marketing
- Email Marketing
- Experiential Marketing
- Viral Marketing
- Hash tag Marketing
- Search Marketing
- Inbound Marketing
- Green Marketing
- Location-Based Marketing
Next Generation of Marketing Research Tools
- Google Search Engine
- Google Analytics & Webmaster Tools
- Keyword Research
- Twitter Search
- Google Adwords
- Google Alerts
Next Generation of Branding & Awareness
- Occasional Special Offer & Discounts
- Unique & Attractive Content
- Product Samples
- Free Trial Option (Based on Product)
- Online Contests
- Limited Edition Launches
If you need any Digital Marketing Services & Queries Send mail: [email protected]
What is PWA?
Benefits of PWA:
Every app had its own pro’s and con’s. Likewise, the most important benefits of PWA is listed below
▪ Low Development Costs
▪ PWA Works Offline
▪ Run smoothly both as a web page & native app
▪ Less Disk Space is Required
▪ No Updating Issue
▪ Installs Fast
▪ Improved Performance
▪ It is compatible with Magento 1 & 2
▪ PWA makes SEO easier
▪ Platform-Specific Features
▪ Enhanced Security
PWA vs Native Mobile Apps:
▪ Native mobile apps are installed through an app store such as Google play store or Apple’s iOS app store.
The app will appear on the home screen after installation. Whereas, PWA runs straight from the mobile device browser. Users can straight away ‘Add to Home Screen’ from the browser.
▪ Developers develop a native app in such a way to work on a specific platform. In case of PWA, developers create the responsive instance of the PWA and publish it. It’s just an app to develop and it can shape itself to fit into any platform. ▪ PWA can work offline by utilizing cached data where native mobile apps cannot.
▪ The native apps which is used frequently and be forgotten to close out altogether may consume more power/battery, storage space and mobile data as well.
▪ The cost of maintenance for native apps are high compared to PWA.
Since a few decades, web developers have been adored to responsive web design patterns to make each website display well on specific devices in terms of large and small screens. The responsive web design is not likely to meet user satisfaction in case of variety of devices with different window or screen size. On contrary, PWA responses itself to any platform and works offline as much as online. PWA is now used by many major companies like Twitter, Instagram, UBER, OLX, Makemytrip, Starbucks, Tinder etc., For instance, Twitter Lite Progressive Web App allowed social media to achieve 75% increase in tweets sent and 20% decrease in bounce rate by delivering a fast, reliable mobile web experience. Twitter Lite is now the fastest, least expensive and most reliable way to use twitter- said by a user. PWA is the booming mobile web apps solution towards the future.
Testware Informatics on PWA:
As the world grows with new technology onsets, we learn to adapt and update ourselves with the new growing world. It is much important to lead a life forward with updates. Testware Informatics is one with young and energetic team members. As like every other company, Testware Informatic’s team is also trapped with responsive mobile apps, motivated themselves to learn the new technology, and monitor the user survey, they have now switched over to adapt to the future technology (i.e., PWA). As a starting point, Testware Informatics has turned its own site into a Progressive web app and also developed a few other exclusive PWA enabled real-time web applications. We build highly secure and fast-loading progressive web apps to maximize user engagement. We are proud to take forward this next-generation solution and what about you?
Want to know more (or) looking to build progressive web apps?
Reach us immediately. www.testwareinformatics.com
Please mail your interest to [email protected]
Collective Intelligence is nothing but solving a problem by a group of individuals which has the potential of creating breakthroughs with a common line of expertise, irrespective of the group members’ individual intelligence.
Open COVID : A global, open, collective, community, society-wide response to COVID-19, drawing on the collective intelligence action plan.
Technology acts as an aggregator between COVID 19 and Collective Intelligence
At its simplest, collective intelligence is the enhanced capacity created when distributed groups of people work together, often with the help of technology, to mobilize more information, ideas and insights to solve a problem.
Advances in digital technologies have transformed what can be achieved through collective intelligence in recent years - connecting more of us together, augmenting human intelligence with machine intelligence, and helping us to generate new insights from novel sources of data. It is particularly suited to helping address fast-evolving, complex global problems like COVID 19 disease outbreaks.
Real-Time Sectors awaiting Collective Intelligence solutions
Any information from the public during the crisis situation might be the vital facts for decision-makers.
Innovative and intelligent self-Reporting platforms and Robotic call centers to us identify the geographic distribution of people experiencing COVID-19 symptoms.
The COVID-19 crisis is fluid, the situation one day differs from the next, and crowdsourcing data can help answer the question “How are things on the ground today?”
Making use of the next-generation technologies, such as AI, faster processing and higher accuracy can be provided by advanced analytics and AI to identify trends, patterns and intelligent forecasts about the spread of the Coronavirus.
AI-enabled platform and smart devices for disease detection, tracking, and prevention.
TeleHealth Streaming applications can be of great support for continuous remote patient monitoring and advising.
As of March 28, 2020, the COVID-19 pandemic is causing more than 1.6 billion children and youth to be out of school in 161 countries. This is close to 80% of the world’s enrolled students ~ Survey Report
Robust and Intelligent platforms and tools to revive the learning experience and keep the students updated with their curriculum and knowledge.
Rediscover the smart transport devices like drones and unmanned vehicles towards new use cases during this emergency pandemic situation.
Informative and Intelligent platform to reduce the gap between demand and supply of essential materials.
Rapid Facility systems to transport and track Emergency medical equipment and test kits.
In a matter of only a few weeks, the world of banking has experienced a level of disruption that will change everything that had been the norm in financial services.
Advanced analytics, innovation, and digital transformation have the opportunity for banks to leverage their customer experience and digital product transformation advantages more than ever.
Coronavirus outbreak shall create a shift in behavior, as people are forced to bank online or on their mobile devices, which has opened boundaries for open technocrats to develop solutions more secure and simple for the customer retention.
The application of artificial intelligence will be immensely valuable in helping companies shift their focus toward recovery.
Machine learning algorithms, advanced data analytics, and AI applications shall help companies detect new & post Covid 19 consumption patterns and deliver “hyper personalized” products to online customers.
Collective intelligence is already being harnessed to make positive contributions to extinguish the COVID-19 outbreak around the globe.
Predicting the pandemic and modeling outbreaks
On the 31st December 2019, health monitoring platform Blue Dot alerted its clients to the outbreak of a flu-like virus in Wuhan, China - nine days before the World Health Organization released a statement about it. It then correctly predicted that the virus would jump from Wuhan to Bangkok, Seoul, Taipei, and Tokyo.
Real-time monitoring and information
Singapore’s COVID-19 Dashboard by UpCode
Created by a coding academy based on official government data, COVID-19 SG allows Singapore residents to see every known infection case, the street where the person lives and works, which hospital they got admitted to, the average recovery time and the network connections between infections. Despite concerns about potential privacy infringements, the Singapore government has taken the approach that openness about infections is the best way to help people make decisions and manage anxiety about what is happening.
Orchestrating open, shared knowledge to speed up learning
In a global crisis sharing of collective intelligence about the virus will be a significant factor in our ability to respond and find new treatments. NextStrain pulls in all the data from labs around the world that are sequencing COVID 19 genome and centralizes it in one place for people to see in a genomic tree. This open repository, which is built on GitHub, is helping scientists studying coronavirus’s genomic evolution and enabling tracking of how the virus is passed between individuals.
Artificial intelligence technologies minimize direct contact with medical teams
The Israeli Ministry of Health recently launched a nationwide scheme that does daily monitoring of coronavirus-related symptoms of the population by using Diagnostic Robotics’ digital risk assessment and monitoring platform for COVID-19. The platform, which analyzes the patient’s clinical symptoms and underlying health status, generates a personalized, AI-based risk profile for COVID-19, in addition to providing next-step guidance.
Diagnostics.ai’s technology streamlines the process of detecting, diagnosing, and tracking infectious diseases by automating the DNA analysis step.
Vuno offers a suite of AI solutions for COVID-19
South Korean based AI Company has launched web-based services at https://covid19.vunomed.com/ available for free for anyone who wants to use their open AI algorithms to analyze a chest X-ray or CT scan.
Indian startup Inali develops smart ventilator in just 8 days for fighting COVID 19 pandemic
Inali, an Indian non-profit organization creating assistive health care products, designed and developed the smart ventilator using the 3DEXPERIENCE platform and a collaborative approach with designers and healthcare professionals from the lab’s OPEN COVID-19 online community, as well as with engineering mentors from the 3DEXPERIENCE Lab in India.
Are you a techy looking to contribute to this pandemic situation?
Please do not reinvent the wheel. Collaborative efforts are often more effective than those done individually. You do not have to start from scratch. Check-in with your local community to find out if there are other groups already working on a similar response, and offer your assistance. Jump into existing open-source projects and improve on them. If there are no ongoing efforts, and you are the first, invite others to assist. Disjointed and duplicative efforts only add confusion to response activities, which can cost people lives.
We invite like-minded technologists to join our journey to help the world to evacuate COVID 19,
Let’s discuss on collective Intelligence technology solutions, Please mail your interest to [email protected]